Expert in simplifying complex design challenges.
Design thinking is strategic and has the power to transform businesses. We, as designers, have the unique ability to solve complex problems and influence the way our customers interact with brands through product, experiences, packaging, and more. I love simplifying complex brand and design problems. Whether it is large company acquisitions, rebranding thousands of packaging SKUs, or sorting through a fragmented product portfolio – the messier the better.
What I Do
BRAND DESIGN
I believe brand design is the bridge between strategy and execution. My visual branding process is deep and end-user focused, driving continuity and connection with audiences.
PACKAGING
I have extensive experience with packaging design including in-depth knowledge in print, color, and production. I have worked on both B2B and B2C type packaging and understand the nuances of health care packaging design.
PRODUCT (PHYSICAL)
I love selecting color, material & finish for products, especially stationery. I have several years of experience working side-by-side with product development teams, and even visited our factories in China for quality checks on our press runs.
ILLUSTRATION
Drawing and illustration can truly trigger a flow state, whether it’s for custom t-shirt designs, step and repeat patterns for visual identities, or health care icon sets – I enjoy it all.
My Work
“Imagination, at the very least, brings us joy; at the very most, it empowers us to suspend disbelief and chase the impossible.”
– A L E X I P A P P A S
Hi there! I am a Minneapolis-based designer with experience in consumer goods, product design and development (physical), branding, packaging, and illustration. I’m currently creating brands and products at Line Modern.
I’m continuing to learn and take interest in sustainable design and packaging solutions – I believe it is our responsibility as designers to find better solutions for our planet and people.
When I’m away from work enjoy spending time with my family, claiming Local Legend titles on Strava, and exploring new places in our campervan, Capri.
