Silicone Drink Holders

The silicone drink holder was an idea developed after meeting the founders of Tooletries, a silicone grip-technology company, at the Atlanta gift show. We teamed up with Tooletries and created the beloved silicone shower beer holder. As lead designer, I was responsible for creating the brand identity, product CMF, and packaging design and structure. Additionally, I art directed photoshoots and marketing materials to help pitch this new product. Not long after the can holder, other form factors were created, including the wine and coffee holders.